About Us

Electra Frost

Electra Frost 1
Electra Frost, Principal Accountant and Adviser. BTax, MIntTax, DipFP, FIPA, CTA

Electra enjoys helping our clients grow their creative practices through developing a clear grasp of their financial affairs. She’s a Chartered Tax Adviser and FIPA Qualified Accountant with 20 years’ experience for the artistic, creative and technology industries.

Highly sought after by creative professionals for her expertise in tax planning, business structuring, concessions, digital commerce, GST, capital gains tax and ATO representation. Qualified in International Tax, she helps expat Australians over video.

Electra provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. The expertise of other trusted advisers in her network is utilised for clients’ legal and financial requirements, auditing, overseas tax returns and business coaching.

A long term resident of inner-city Sydney, Electra is now more geographically flexible thanks to modern technologies… as are many of our clients! She’s available for meetings at our Brisbane office and on Video. She also visits Sydney to catch up with our business clients, at their offices or in our CBD branch.

Credentials and Qualifications:

  • Chartered Tax Adviser – Tax Institute of Australia.
  • Qualified Accountant , Professional Practice Certificate– Fellow Member, Institute of Public Accountants.
  • Registered Tax Agent.
  • ASIC Registered Agent.
  • Established 2008 with 20 years experience in public practice. Music and arts background.
  • Strongly supported by specialist qualifications:
    • Master of International Taxation (UNSW)
    • Bachelor of Taxation (UNSW)
    • Diploma of Financial Planning with SMSF Specialisation.
    • Diploma of Advanced Taxation (Tax Institute)
    • Advanced Diploma of Accounting
  • CPD in 2019 – Continuous professional development:
    • Financial Reporting; Australian Accounting Standards refresher (IPA)
    • US tax issues for non-resident aliens; US tax issues for US citizens abroad (NAEA)
    • Screen Production Accounting Fundamentals (AFTRS)
    • Mental Health First Aid for Small Business (IPA)
    • Managing ATO Audits and Investigations (IPA)
    • IPA Executive Certificate in SME Accounting (cont.)
    • The Future Accountant, Business Advisory (Noosa)
    • Startup Onramp – a structured 12 week training and mentoring program undertaken to develop and launch an expansion of our international tax services for Australian artists and creative freelancers developing careers overseas.
    • Business Advisory , Financial Analysis (Futrli certification)
    • Trusts and Foreign Resident Beneficiaries
    • Crowd Sourced Funding
    • Tax & Super Australia monthly CPD webinars

  • CPD in 2018:
    • Developing Blockchain Business Strategy (RMIT)
    • International Tax Updates
    • Business Succession and Estate Planning
    • Business Formation, Tax Planning and Exit Strategies
    • Family Business Strategies
    • Tax Agent Guidelines
    • Fringe Benefits Tax
    • Asset Protection
    • Tax and Deceased Estates
    • Superannuation Strategies, Tax and Administration.
    • Tax & Super Australia monthly CPD webinars

Our Team

You can expect personalised and attentive service from us. Our small friendly team is directly employed, trained and supervised by Electra Frost. They handle the administration, accounting and tax tasks to support Electra’s advisory services. Electra’s team understand creative businesses and have the experience and qualifications to handle your work with care:


Our Team 2

Rex Ting B.Comm, CPA,  FTIA – Senior Accountant

Rex is a highly experienced tax accountant and registered tax agent who first joined Electra Frost Accounting in 2014 and returned to us after developing his career for a few years in Melbourne. Rex prepares financial reports and tax returns for small to medium businesses, develops accounting systems and financial analysis tools for our clients, and assists Electra with complex tax law research and overseas expansion business planning.

Our Team 3

Lisa Wilson BAcc, MIPA – Business Services Accountant

Xero and MYOB Certified Consultant. Lisa is a professionally qualified accountant with the Institute of Public Accountants (IPA), having gained her Bachelor of Accounting and over ten years of experience while raising 3 children. Since 2016 working with Electra, she’s become an arts accounting specialist. Lisa loves riding her horse on the beach at sunrise and going on camping adventures with her family. She is also a total cloud accounting geek and shows clients how to make the most of accounting tech to better manage their business.

Our Team 4

Kristie Ogden BAcc, MIPA – Accountant and Tax Consultant.

Kristie has years of chartered accounting practice experience with individuals and small to medium sized business, and is now a creative industries specialist who meets with our clients to complete their tax returns. She also works alongside Lisa on financial reporting, budgets and cash flow to help our clients manage their businesses. Kristie completed her professional program with the Institute of Public Accountants (IPA) and is completing a Masters of Business Administration (MBA) in 2020. When she’s not studying or working with her headphones blaring 90’s rock music, she’s the Queen of Chilling Out and long beach walks.

Our Team 5

Jason Fang CPA ASA, MBATax Accountant, Consultant. 

Jason’s advanced analytical skills from his background in financial planning and tax preparation means our clients’ records are thoroughly reviewed and prepared before our meetings. Jason researches tax law and works closely alongside Electra, preparing complex royalties, foreign transactions, cryptocurrencies and capital gains records.  Jason is completing his CPA program and is becoming an excellent creative industries tax adviser, meeting clients with Electra. In his spare time, he likes seeing exploring Brisbane, seeing art exhibitions with his creative wife and drawing his two funny cats.

Anna Xia

Anna Xia  CPA ASA, BAcc – Tax Accountant.

Anna is an experienced personal tax consultant who learned the ropes in her mother’s public tax practice. She’s now flown the nest to develop her career on a professional accreditation pathway with us. As an essential member of our closely knit team, Anna assists Electra and Jason in a range of tax matters and is becoming more and more fascinated by the complexities of tax law for the creative industries (so we reckon she’ll make a great consultant soon too).

Our Team 6

Gyana MergelianOffice Manager. 

Gyana has over 15 years of office administration experience – she knows what’s going on, who’s doing what, what the computer gremlins are up to and how to herd cats. Gyana handles our VIP business clients’ enquiries and the team’s tasks, book our meetings and travel and oversees the day to day smooth running of our tax practice and office. She also makes sure we take our lunch breaks and go home.  Gyana loves wearing arty jewellery, tells hilarious stories  and rescues lost dogs on her way to work.

Crystal Matol

Crystal Matol – Customer Happiness Manager.

Crystal holds a Diploma of Business and is completing her Bachelor of Business with a PR Major. An experienced accountants’ receptionist just returned from living in New York, Crystal is getting back to clients faster for us and booking meetings left, right and centre. Crystal is quickly learning her way around our complex software systems, and loves helping people solve problems. After tax season, she’ll also assist us with her marketing know-how, which will play a huge part in growing our business .


Position available for a tech savvy bookkeeper with experience with SME’s, STP, cloud business tools, paperless e-filing apps , digital business and e-commerce . The in-house bookkeeping role enables our accounting team to deliver a high quality product efficiently and within clients’ budgets. Our Tech-Savvy Bookkeeper works in lock step with our accounting team to help drive the practice’s workflow.


JOIN USPositions available: for bookkeeper and senior accountant (IPA, CPA or CA) with creative industries and/or tech start-up experience. Flexible work.

Our staff abide by the Code of Ethics for professional accountants and their continuous professional development is supported by our business.

We do not outsource to offshore preparers. Your sensitive information is saved and processed on our premises and is not sent overseas. We believe this is what our clients expect of us in providing a premium service, and we are committed to fulfilling those expectations. 

Our Clients

Our clients are geographically dispersed; not just in Brisbane and Sydney. They’re touring, working overseas, tree-changers, sea-changers, and expanding their digital empires from home offices.

Our Clients 7Our Clients 8Our Clients 9Our Clients 10

Our solutions are popular with individuals and businesses from the entire creative spectrum: Film and TV production companies, producers, musicians, composers, authors, actors, performing artists, visual artists, designers, developers, digital nomads, start-ups, inventors, and many other collaborators, promoters and innovators in creative and artistic fields.

With the convergence of creativity and technology, global mobility and the rising interest in alternative currencies our client demographic is sophisticated and diverse.

Australians touring, working overseas and doing business internationally regularly meet online with us to manage their business and taxes. Most have fluctuating incomes from different sources and complex tax affairs, are tech-savvy, and usually find us through word-of-mouth recommendation.


Our Network and Partners

Businesses often need more than just accounting and tax services.

Our Network and Partners 11




We’re your trusted concierge.

Whatever question or issue you have in your financial life, we’re here to find solutions for you. In the last 12 years we’ve cultivated a network of highly skilled professionals, technology providers and trusted contacts who understand our creative clients.

If needed, we’ll connect you with the best tools and advisors suited to your situation in times that you might need them. Our relationship with them means your needs will be attended to efficiently.

Accounting software, cloud business tools, IT management, legal advice, human resources (HR), business management, coaching, bookkeeping, financial advice, mortgage broking and more. We only refer to organisations and people that we would use ourselves and we are not influenced by commissions or rewards.

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