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We work as a team - your Finance Team

Our close-knit team is Professionally Qualified and Xero Certified with decades of SME business experience. Our passion for working with small to medium businesses in innovative and evolving industries has brought us from Sydney to Brisbane and all the way to the enterprising Queensland Central Coast. 

Our clients are based in Sydney, from Northern NSW to Brisbane to the Sunshine Coast, and all the way to Agnes Water/1770, Gladstone and Rockhampton in Central Queensland..

Electra Frost Advisory was founded to help business owners scale their businesses effectively. By becoming immersed in all areas of their businesses we keep business owners accountable to help achieve their long-term goals and minimise their risks. 

During the lockdowns of 2020, having great systems in place meant we were able to insulate our clients from the worst impacts of lockdowns, access government support and implement strategies to help them ensure business continuation and (for some) exceptional growth in 2021. 

As your Finance Team and Advisor, our mission is to ignite your entrepreneurial spirit and help you scale your businesses without the overwhelm... so you can live your best life! 

Meet the team

Electra Frost

Electra Frost

Electra, our Director, established our practice in 2008 and has specialised in business advisory since moving to Central Coast QLD from Sydney in 2016. A futurist accountant for over 20 years, Electra has extensive knowledge of accounting technologies, financial analysis, Australian and International tax law, strategic planning and innovation.

Kristie Ogden

Kristie Ogden

Since joining us in 2017, Kristie has headed our Tax Agent services and assisted hundreds of small businesses with their financial and management reporting. Kristie tracks clients KPI's and advises on performance. As a professionally qualified accountant, Kristie is now completing her MBA while assisting our clients to better manage their businesses.

Lisa Wilson

Lisa Wilson

Lisa is an Expert Xero & App Ecosystem Advisor, a Qualified Accountant and BAS agent. She can make your accounting and business systems work exactly as they should to base your decisions on real data rather than gut feelings. Since joining us in 2016, Lisa has specialised in cloud accounting, GST and payroll for a wide range of businesses.

Gyana Mergelian

Gyana Mergelian

Gyana's areas include internal finance, payroll processing and administration. She knows what’s going on, who’s doing what, what the computer gremlins are up to and how to herd cats. If there’s a mystery behind a number, Gyana will solve it. Gyana assists Electra and works with Lisa and Jenni on our clients' bookkeeping matters.

Jenni Hounsell

Jenni Hounsell

Jenni is our tech savvy bookkeeper, and highly experienced with SME’s, STP, cloud business tools, e-filing apps, payroll, and BAS preparation. Her 15 years of experience as a bookkeeper has been gained within accounting firms where she’s been professionally trained, exposed to various complexities and has absorbed a high level of knowledge.

Our Team of Qualified Experts is at Your Service

We're often asked "why does my business need more than a bookkeeper and tax accountant?"

A bookkeeper’s main tasks are recording and reconciling your business transactions. However, a bookkeeper is not a qualified management accountant. Neither is a tax accountant. Bookkeepers and ATO agents can log and organise the figures and prepare returns, but rarely influence business decisions. They don't present a complete set of accrual based accounts with budget results and forecasts each month, and their qualifications and experience (and usefulness to your business) are limited by the narrow scope of compliance work they do.

Not only can Our Team provide you with expert bookkeeping, they can also handle your accounting and tax tasks – all while utilising the latest technology and innovations to speed up your processes. As well as manage cash flow, assist in strategy decision making and risk management and prepare more detailed and complete reports that can give you the ability to make informed financial decisions about your business.

Our Finance Team and Advisors are Qualified Accountants with tertiary degrees in areas of Business, Accounting, Tax Law and International Taxation and over 20 years experience with small businesses. They offer a far wider skillset than that of a bookkeeper or tax agent and provide CFO-functions with the capability to evolve along with your business, offering you:

Complete financial statementsStrategic advice & planningPerformance monitoring & analysis
Monthly  performance reviewsBudgets and forecast preparationPricing & profitability analysis
Control costsTaxation adviceATO & ASIC Compliance
Finance process reviewsCloud accounting & app adviceTraining & coaching 


What are the advantages of combining all these services in one annual package?

Your Finance Team and Advisor at Electra Frost Advisory partner with your business to see your Strategic Plan executed and long-term goals achieved. We are not only working with you every fortnight to keep our business on track, you have the advantage of only having to deal with 1 organisation in regards to your finances which can save your time and also lead to reduced accounting costs at the end of the year.

If all you need is someone to manage your books and keep the ATO off your back, a skilled bookkeeper and tax agent will most likely get the job done for you. 

But if you want to scale your business without the overwhelm so you can live your best life, it's time to weigh up whether compliance services alone are providing enough bang for your buck.. If you want your business to improve its processes, to gain a competitive advantage and thrive in your market, we can help you to meet your goals.

Medium to large businesses typically have an internal Finance Team or CFO on staff. As a small business, you too get the advantage of having highly experienced, fully qualified finance professionals working for you without the commitment and cost of a full-time CFO, giving you an edge and allowing you to run your business knowing your finances are in good hands.

Quality assurance

Electra, our Director, provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. She also connects our clients to a unique ecosystem of technology service providers, legal practitioners, financial advisors, lenders, marketing experts and other specialists and professionals in her network. 

As members of The Institute of Public Accountants, one of three professional accounting bodies recognised in Australian legislation, alongside the Chartered Accountants Australia and New Zealand (CA ANZ) and CPA Australia, our team must abide by the Code of Ethics and APESB Standards for professional accountants. 

Continuous professional development is undertaken in taxation, software and best practice to keep our knowledge current in times of constant change. We understand the pressures that business owners operate under and treat your business like our own, utilising the best available accounting technologies to handle your work efficiently and carefully. As a client you can call our close knit team with any concern and we'll immediately work towards a solution.

Keen to chat?

We offer free 1 hour consultations to all new clients

Speak directly with a business advisor who will guide you step-by-step through the services needed to strategically transform your business model and boost profits.