About Us

Electra Frost

Electra Frost 1
Electra Frost, Principal Accountant and Adviser. BTax, MIntTax, DipFP, FIPA, CTA

Electra enjoys helping our clients grow their creative practices through developing a clear grasp of their financial affairs. She’s a Chartered Tax Adviser and FIPA Qualified Accountant with 20 years’ experience for the artistic, creative and technology industries.

Highly sought after by creative professionals for her expertise in tax planning, business structuring, concessions, digital commerce, GST, capital gains tax and ATO representation. Qualified in International Tax, she helps expat Australians over video.

Electra provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. The expertise of other trusted advisers in her network is utilised for clients’ legal and financial requirements, auditing, overseas tax returns and business coaching.

A long term resident of inner-city Sydney, Electra is now more geographically flexible thanks to modern technologies… as are many of our clients! She’s available for meetings at our Brisbane office and on Video. She also visits Sydney to catch up with our business clients, at their offices or in our CBD branch.

Credentials and Qualifications:

  • CPD in 2020 – Continuous professional development:
    • GST Law Masterclass series (IPA)
    • Fathom software business performance analysis tool
  • CPD in 2019 – Continuous professional development:
    • Financial Reporting; Australian Accounting Standards refresher (IPA)
    • US tax issues for non-resident aliens; US tax issues for US citizens abroad (NAEA)
    • Screen Production Accounting Fundamentals (AFTRS)
    • Mental Health First Aid for Small Business (IPA)
    • Managing ATO Audits and Investigations (IPA)
    • IPA Executive Certificate in SME Accounting (cont.)
    • The Future Accountant, Business Advisory (Noosa)
    • Startup Onramp – a structured 12 week training and mentoring program undertaken to develop and launch an expansion of our international tax services for Australian artists and creative freelancers developing careers overseas.
    • Business Advisory , Financial Analysis (Futrli certification)
    • Trusts and Foreign Resident Beneficiaries
    • Crowd Sourced Funding
    • Tax & Super Australia monthly CPD webinars
  • CPD in 2018:
    • Developing Blockchain Business Strategy (RMIT)
    • International Tax Updates
    • Business Succession and Estate Planning
    • Business Formation, Tax Planning and Exit Strategies
    • Family Business Strategies
    • Tax Agent Guidelines
    • Fringe Benefits Tax
    • Asset Protection
    • Tax and Deceased Estates
    • Superannuation Strategies, Tax and Administration.
    • Tax & Super Australia monthly CPD webinars

Our Team

We work as a team

You can expect personalised and attentive service from us. Our small friendly team is directly employed, trained and supervised by Electra Frost. They’re qualified, Xero Certified, undertake continuous professional development, and do everything from the administration, accounting, management reporting and tax compliance to support Electra’s advisory services. Electra’s team understand creative businesses and have the specialist experience to handle your work with care. Meet our team:

Rex Feb2020

Rex Ting B.Comm, CPA,  FTIA, Senior Accountant

Rex is a highly experienced accountant and registered tax agent who first joined Electra Frost Accounting in 2014 and returned after developing his career for a few years in Melbourne.

Rex prepares financial reports and tax returns for small to medium businesses, develops bespoke financial analysis tools and undertakes complex tax law research. He’s great with complex international transactions, superannuation and structuring. Rex collaborates on the technical tax considerations of business planning for our clients.

Rex is completing a Masters in International Taxation. He enjoys a healthy lifestyle and a good work/life balance with an adorable office puppy to remind him to take breaks.

Our Team 2

Lisa Wilson BAcc, MIPA, Business Services Accountant

Lisa’s an Expert Xero and MYOB Certified Consultant. As a professionally qualified accountant with the Institute of Public Accountants (IPA) and BAS agent, she has all the nous and know-how to make your accounting system work as it should.

Lisa gained her Bachelor of Accounting and over ten years of experience while raising 3 children. Since 2016 working with Electra, she’s become a cloud accounting, GST and payroll specialist for a wide range of businesses in the arts, media, technology, e-commerce, retail and services industries.

Raised in the country, Lisa loves riding horses with her community group and going on camping adventures with her family. She is also a total cloud accounting geek!! and loves showing clients how to make the most of accounting tech to better manage their businesses.

Kristie Efa Feb 2020

Kristie Ogden BAcc, MIPA, Accountant and Tax Consultant

Kristie has many years of chartered firm experience assisting individuals and small to medium sized business with their tax and audits. Since joining us in 2017, she’s now a creative industries specialist, meeting with our clients to complete their tax returns and BAS’s.

Kristie completed her professional program with the Institute of Public Accountants (IPA) and finishes her Masters of Business Administration (MBA) in 2020. She’s already applying this business advisory know-how on a regular basis with our clients. She works side by side with Lisa and Electra on financial reporting, budgets, cash flow and performance analysis, finding ways to help our clients better manage their businesses.

When Kristie not studying or working with her headphones blaring 90’s rock music, she’s the Queen of Chilling Out and goes on long beach walks.

Jason Feb 2020

Jason Fang MBA, CPA ASA, Tax Accountant, Consultant 

Jason’s advanced analytical skills from his background in financial planning and tax means our clients’ records are thoroughly prepared before their meetings. Jason works closely with Electra and Rex, preparing complex royalties, foreign transactions, cryptocurrency, business and capital gains schedules for individuals and companies. 

Jason is close to completing his CPA program and, since joining us in 2017, has become an excellent tax adviser and consultant for sole-traders and freelancers. He’ll happily give you a quick call to quickly iron out any issues and get the job done.

In his spare time, Jason likes playing basketball, seeing art exhibitions with his creative wife, and drawing his two funny cats who are his study buddies.

Anna Feb2020

Anna Xia  CPA ASA, BAcc, Tax Accountant

Anna is an experienced personal tax consultant who learned the ropes in her mother’s public tax practice. She’s now developing her career on a professional accreditation pathway with us.

Anna initially reviews our clients’ information to scope their full requirements, and identifies ways to improve their tax returns. She also prepares returns for sole traders, freelancers and special professional salary/wage earners.

On weekends, Anna enjoys swimming lessons with her toddler and studies tax. As an essential member of our closely knit team, Anna is fast becoming a specialist of tax law for individuals in the creative industries (so we reckon she’ll make a great consultant soon too!).

Our Team 3

Gyana MergelianOffice Manager. 

Gyana has over 15 years of office administration experience – she knows what’s going on, who’s doing what, what the computer gremlins are up to and how to herd cats.

Gyana handles our VIP business clients’ enquiries and the team’s tasks, book our meetings and travel and oversees the day to day smooth running of our tax practice and office. She also makes sure we take our lunch breaks and go home on time!

Gyana is always modelling beautiful jewellery made by her artist mother, tells hilarious stories  and rescues lost dogs on her way to work.

Crystal Feb 2020

Crystal Matol – Customer Happiness Manager.

Crystal is so much more than a receptionist. She holds a Diploma of Business and is completing her Bachelor of Business with a PR Major. An experienced accountants’ receptionist who moved home from New York in 2019, Crystal attends to our myriad of clients’ requests and arranges their meetings with our team. 

Crystal has quickly learned her way around our complex software systems, and loves helping people solve problems. She also assist us with her marketing know-how, which we think will play a huge part in growing our business.

Jenni Feb 2020

Jenni Hounsell – Adv. Dip, Accg, Bookkeeper

Jenni is tech savvy bookkeeper with experience in SME’s, STP, cloud business tools, paperless e-filing apps, digital business and e-commerce. Her experience as a bookkeeper has been gained within accounting firms in which she’s been exposed to complexities and absorbed a high level of knowledge.

Jenni provides in-house bookkeeping services for us to deliver a high quality product efficiently and within clients’ budgets. She works in lock step with our accounting team to help drive the practice’s workflow.

Jenni likes keeping fit and going on road trips with her husband. She’s usually in the office working alongside Lisa. But thanks to our secure online practice systems, she can work remotely wherever she goes… even when she’s away doing tax returns in remote Australia for indigenous artists!


Quality Assurance

Our staff abide by the Code of Ethics for professional accountants and their continuous professional development is supported by our business.

We do not outsource to offshore preparers. Your sensitive information is processed on our premises and only handled by the above employees of Electra Frost Accounting. It is not sent overseas.

We believe this is what our clients expect of us in providing a premium service, and we are committed to fulfilling those expectations. 

Our Clients

Our clients are geographically dispersed; not just in Brisbane and Sydney. They’re touring, working overseas, tree-changers, sea-changers, and expanding their digital empires from home offices.

Our Clients 4Our Clients 5Our Clients 6Our Clients 7

Our solutions are popular with individuals and businesses from the entire creative spectrum: Film and TV production companies, producers, musicians, composers, authors, actors, performing artists, visual artists, designers, developers, digital nomads, start-ups, inventors, and many other collaborators, promoters and innovators in creative and artistic fields.

With the convergence of creativity and technology, global mobility and the rising interest in alternative currencies our client demographic is sophisticated and diverse.

Australians touring, working overseas and doing business internationally regularly meet online with us to manage their business and taxes. Most have fluctuating incomes from different sources and complex tax affairs, are tech-savvy, and usually find us through word-of-mouth recommendation.


Our Network and Partners

Businesses often need more than just accounting and tax services.

Our Network and Partners 8




We’re your trusted concierge.

Whatever question or issue you have in your financial life, we’re here to find solutions for you. In the last 12 years we’ve cultivated a network of highly skilled professionals, technology providers and trusted contacts who understand our creative clients.

If needed, we’ll connect you with the best tools and advisors suited to your situation in times that you might need them. Our relationship with them means your needs will be attended to efficiently.

Accounting software, cloud business tools, IT management, legal advice, human resources (HR), business management, coaching, bookkeeping, financial advice, mortgage broking and more. We only refer to organisations and people that we would use ourselves and we are not influenced by commissions or rewards.

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