About Us

We lead business owners to the information they need to scale their businesses without the overwhelm … AND provide the accountability needed to help them get there 

We work as a team - your Finance Team

Professionally Qualified and Xero Certified with decades of SME business experience. Our clients are based in Sydney, from Northern NSW to Brisbane to the Sunshine Coast, and all the way to Agnes Water / 1770, Gladstone and Rockhampton in Central Queensland..

We immerse ourselves in all all areas of our clients' organisations, fully supporting the directors to manage their responsibilities and achieve growth.

During the lockdowns of 2020, having great systems and processes already in place for many years meant we were able to insulate our clients from the worst impacts of lockdowns, get government support and help strategise their business continuation and (for some) exceptional growth in 2021. 

In 2022, we are increasingly working with clients in the cryptocurrency and digital assets space as well as training other accountants and bookkeepers to support Web3 innovation.

As your Finance Team and Business Advisors, we ignite your entrepreneurial spirit and help you scale your businesses without the overwhelm.

Meet the team

Electra Frost

Electra Frost

Electra, our Director, has successfully scaled and reinvented our practice since its 2008 establishment in Sydney. Her passion for the digital realm, creative business and social enterprise has drawn her to specialise in these areas. A futurist accountant for over 20 years, Electra has extensive knowledge of accounting technologies, financial management, Australian and International tax law, strategic planning and innovation. Holding degrees and diplomas in Accounting, Tax Law and Business, Electra is now completing an Advanced Diploma of Applied Blockchain to help businesses competitively position themselves with emerging technologies.

Qualified Accountant
Fellow Member of Institute of Public Accountants
Chartered Tax Adviser
Associate Management Accountant
Registered Tax Agent & ASIC Agent

Lisa Wilson

Lisa Wilson

Our clients consider Lisa as integral to the ongoing success of their businesses, knowing they can reach out to her for support when needed. Lisa is an Expert Xero & App Ecosystem Advisor and helps clients monitor their businesses with Budgets, Cash Flow Forecasting and Management Reporting. She can make your accounting and business systems work exactly as they should to base your decisions on real data rather than gut feelings. Since joining us in 2016, Lisa has specialised in cloud accounting, GST and payroll for a wide range of businesses. 

Qualified Accountant
Member of Institute of Public Accountants
Certified Business Adviser
Xero Certified Adviser
BAS Agent

Gyana Mergelian

Gyana Mergelian

Gyana provides internal finance, bookkeeping, payroll processing and software support to our clients. She knows what’s going on, who’s doing what, what the computer gremlins are up to and how to herd cats. If there’s a mystery behind a number, Gyana will solve it. In 2022, Gyana is completing a Diploma of Payroll to certify her experience in this area and further support our clients in growth mode.

Jenni Hounsell

Jenni Hounsell

Jenni is our tech savvy bookkeeper, and highly experienced with SME’s, STP, cloud business tools, e-filing apps, payroll, tax return and BAS preparation. Jenni holds an Advanced Diploma of Accounting gained her 20 years of bookkeeping experience within accounting firms where she’s been professionally trained, exposed to various complexities and has absorbed a high level of knowledge. 

What do our team do for your business?

Not only can Our Team provide you with expert bookkeeping, they can also handle your accounting and tax tasks – all while utilising the latest technology and innovations to speed up your processes. They help you manage cash flow, assist in strategy decision making and risk management and prepare more detailed and complete reports that can give you the ability to make informed financial decisions about your business.

Our Finance Team and Advisors are Qualified Accountants with tertiary degrees in areas of Business, Accounting, Tax Law and International Taxation and over 50 years of combined experience with small businesses. They offer a far wider skillset than that of a bookkeeper or tax agent and provide CFO-functions with the capability to evolve along with your business, offering you:

Complete financial statementsStrategic advice & planningPerformance monitoring & analysis
Monthly  performance reviewsBudgets and forecast preparationPricing & profitability analysis
Control costsTaxation adviceATO & ASIC Compliance
Finance process reviewsCloud accounting & app adviceTraining & coaching 

Quality assurance

Electra, our Director, provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. She also connects our clients to a unique ecosystem of technology service providers, legal practitioners, financial advisors, lenders, marketing experts and other specialists and professionals in her network. 

As members of The Institute of Public Accountants, one of three professional accounting bodies recognised in Australian legislation, alongside the Chartered Accountants Australia and New Zealand (CA ANZ) and CPA Australia, our team must abide by the Code of Ethics and APESB Standards for professional accountants. 

Continuous professional development is undertaken in taxation, software and best practice to keep our knowledge current in times of constant change. We understand the pressures that business owners operate under and treat your business like our own, utilising the best available accounting technologies to handle your work efficiently and carefully. As a client you can call our close knit team with any concern and we'll immediately work towards a solution.

Keen to chat?

We offer free 1 hour consultations to all new clients

Speak directly with a business advisor who will guide you step-by-step through the services needed to strategically transform your business model and boost profits.