You can expect personalised and attentive service from our team of dedicated professionals.
Our small friendly team is directly employed, trained and supervised by the Electra Frost group. They are used to working with big-picture-thinking business owners, understand all SME business accounting and advisory requirements and have the experience and qualifications to handle your work with care.
Electra Frost BTax, MIntTax, FIPA, CTA
Founder, Electra Frost Advisory
A Chartered Tax Adviser, FIPA Qualified Accountant and Xero Gold Partner in business since 2008, Electra’s passion for developing small to medium businesses in innovative and evolving industries has brought her from Sydney to Brisbane and all the way to the enterprising Queensland central coast.
Highly sought after by creative, entertainment and technology businesses for her expertise in business structuring, cloud business tools, digital commerce and international tax, Electra works online with clients Australia-wide and overseas.
Electra founded Electra Frost Advisory to help businesses achieve the growth and success they deserve, by creating more holistic and advisory-led services than the standard tax services offered by traditional accountants.
Electra provides oversight, review and quality management of all our services to ensure standards of excellence are maintained. She also acts as a ‘client concierge’ providing business owners access to a unique ecosystem of technology service providers, legal practitioners, financial advisors, lenders, marketing experts and start-up resources in her network.
A 30 year resident of inner-city Sydney, Electra is now more geographically flexible thanks to modern technologies. She’s available for meetings at our Brisbane and Agnes Water offices and on Video. She also loves visiting Sydney to catch up with clients in person and see family a few times a year.
We work as a team
Our close-knit team is qualified and Xero Certified; they undertake continuous professional development, and do everything from the administration, accounting, management reporting and tax compliance to high level research and formulation of advice. Our team understands the concerns and pressures of business owners and are professionally trained and supported with the best accounting technologies to handle your work with care. Meet our team:
B.Comm, CPA, FTIA, Senior Accountant
Rex is a highly experienced accountant and registered tax agent who first joined Electra Frost Accounting in 2014 and returned after developing his career for a few years in Melbourne.
Rex prepares financial reports and tax returns for small to medium businesses, develops bespoke financial analysis tools and undertakes complex tax law research. He’s great with complex international transactions, superannuation and structuring. Rex collaborates on the technical tax considerations of business planning for our clients.
Rex is completing a Masters in International Taxation. He enjoys a healthy lifestyle and a good work/life balance with an adorable office puppy to remind him to take breaks.
BAcc, MIPA, Business Services Accountant
Lisa’s an Expert Xero and MYOB Certified Consultant. As a professionally qualified accountant with the Institute of Public Accountants (IPA) and BAS agent, she has all the nous and know-how to make your accounting system work as it should.
Lisa gained her Bachelor of Accounting and over ten years of experience while raising 3 children. Since 2016 working with Electra, she’s become a cloud accounting, GST and payroll specialist for a wide range of businesses in the arts, media, technology, e-commerce, retail and services industries.
Raised in the country, Lisa loves riding horses with her community group and going on camping adventures with her family. She is also a total cloud accounting geek!! and loves showing clients how to make the most of accounting tech to better manage their businesses.
BAcc, MIPA, Accountant and Tax Consultant
Kristie has many years of chartered firm experience assisting individuals and small to medium sized business with their tax and audits. Since joining us in 2017, she’s now a creative industries specialist, meeting with our clients to complete their tax returns and BAS’s.
Kristie completed her professional program with the Institute of Public Accountants (IPA) and finishes her Masters of Business Administration (MBA) in 2020. She’s already applying this business advisory know-how on a regular basis with our clients. She works side by side with Lisa and Electra on financial reporting, budgets, cash flow and performance analysis, finding ways to help our clients better manage their businesses.
When Kristie not studying or working with her headphones blaring 90’s rock music, she’s the Queen of Chilling Out and goes on long beach walks.
MBA, CPA ASA, Tax Accountant, Consultant
Jason’s advanced analytical skills from his background in financial planning and tax means our clients’ records are thoroughly prepared before their meetings. Jason works closely with Electra and Rex, preparing complex royalties, foreign transactions, cryptocurrency, business and capital gains schedules for individuals and companies.
Jason is close to completing his CPA program and, since joining us in 2017, has become an excellent tax adviser and consultant for sole-traders and freelancers. He’ll happily give you a quick call to quickly iron out any issues and get the job done.
In his spare time, Jason likes playing basketball, seeing art exhibitions with his creative wife, and drawing his two funny cats who are his study buddies.
CPA ASA, BAcc, Tax Accountant
Anna is an experienced personal tax consultant who learned the ropes in her mother’s public tax practice. She’s now developing her career on a professional accreditation pathway with us.
Anna initially reviews our clients’ information to scope their full requirements, and identifies ways to improve their tax returns. She also prepares returns for sole traders, freelancers and special professional salary/wage earners.
On weekends, Anna enjoys swimming lessons with her toddler and studies tax. As an essential member of our closely knit team, Anna is fast becoming a specialist of tax law for individuals in the creative industries (so we reckon she’ll make a great consultant soon too!).
Gyana has over 15 years of office administration experience – she knows what’s going on, who’s doing what, what the computer gremlins are up to and how to herd cats.
Gyana handles our VIP business clients’ enquiries and the team’s tasks, book our meetings and travel and oversees the day to day smooth running of our tax practice and office. She also makes sure we take our lunch breaks and go home on time!
Gyana is always modelling beautiful jewellery made by her artist mother, tells hilarious stories and rescues lost dogs on her way to work.
Customer Happiness Manager.
Crystal is so much more than a receptionist. She holds a Diploma of Business and is completing her Bachelor of Business with a PR Major. An experienced accountants’ receptionist who moved home from New York in 2019, Crystal attends to our myriad of clients’ requests and arranges their meetings with our team.
Crystal has quickly learned her way around our complex software systems, and loves helping people solve problems. She also assist us with her marketing know-how, which we think will play a huge part in growing our business.
Adv. Dip, Accg, Bookkeeper
Jenni is tech savvy bookkeeper with experience in SME’s, STP, cloud business tools, paperless e-filing apps, digital business and e-commerce. Her experience as a bookkeeper has been gained within accounting firms in which she’s been exposed to complexities and absorbed a high level of knowledge.
Jenni provides in-house bookkeeping services for us to deliver a high quality product efficiently and within clients’ budgets. She works in lock step with our accounting team to help drive the practice’s workflow.
Jenni likes keeping fit and going on road trips with her husband. She’s usually in the office working alongside Lisa. But thanks to our secure online practice systems, she can work remotely wherever she goes… even when she’s away doing tax returns in remote Australia for indigenous artists!
Our staff abide by the Code of Ethics for professional accountants and their continuous professional development is supported by our business.
We do not outsource to offshore preparers. Your sensitive information is processed on our premises and only handled by the above employees. It is not sent overseas. We believe this is what our clients expect of us in providing a premium service, and we are committed to fulfilling those expectations.
For tech-savvy bookkeepers and senior accountants (IPA, CPA or CA) with business advisory and Xero app ecosystem experience. Flexible work, four-day working week, happy supportive team and the best lifestyle balanced career-growth opportunities!