Startups and Scale-Ups

If your business is operating at the forefront of technology, you need an accountant who is too. 

We understand the specific taxation, accounting and advisory needs of start-ups and have dealt with creative-tech, media-tech and fin-tech founders for more than a decade. Plus, we make great use of automated, integrated cloud business tools to make your accounting work for you.

Finding the right support for your startup is crucial.

We understand that startup founders are looking for accountants and advisers who are effective, efficient and ethical. They may have considered other advisers who are more focused on the corporate end of town, who weren’t able to work with the startup’s budgetary constraints. Yet, founders still need an effective adviser who is operating in the startup and technology space… AND who is:

  • Aware of the legal issues and common pitfalls that startups deal with,
  • Able to navigate the business through tax structuring, grants and concessions, capital raising and international dealings,
  • Well connected to specialists in IP, trademarks and commercial law, and within reach of angel investor, venture capitalist and incubator networks,
  • Able to communicate complex tax jargon in an easily understandable, because they understand the issues well themselves,
  • Patient, responsive to your questions and committed to be with you throughout the startup’s journey, and
  • Upfront about how the business finances must be managed, and what it will cost.

The key ingredient in any professional relationship is trust. Startups need an adviser who is ethical and transparent. As Qualified Accountants (IPA and CPA) holding a Professional Practice Certificate, we must abide by strict ethical guidelines which extend to professional conduct, quality control mechanisms and confidentiality.

Transparency with terms and billing means your requirements are properly scoped and quoted before our work starts.

When you need urgent advice we will do our very best to accommodate you. Our team are accessible and responsive, and all work closely with Principal, providing open lines of communication.

    A principal adviser who shares your entrepreneurial spirit!

    The Electra Frost Accounting team take a keen interest in the emerging technology industries, and are actively involved in Queensland’s regional innovation ecosystem.

    Our Director, Electra Frost, is originally from Sydney. She identified improved prospects for decentralised private enterprise when the NBN rolled-out, and relocated to regional Queensland to grow a virtual practice in the midst of like-minded peers and pioneers. She has acted as Treasurer of Start-Up Gladstone Inc and is co-founding a regional start-up hub in Agnes Water / 1770, Australia’s first cryptocurrency tourist town and a magnet for digital economy entrepreneurs.

    In 2018, Electra studied Blockchain Business Strategy at RMIT and went on to complete the 12-week Startup Onramp Pre-Accelerator program delivered through Advance Queensland. In 2020 she commenced an MBA with Bond University, specialising in Big Data. This contemporary professional development focus has given our practice greater insights, new skills and some useful connections to assist our clients with launching their start-ups and scaling their businesses in the new economy. 

    Advice, Structuring, Accounting and Tax Solutions 

    A particular structure may be necessary for the commercial, investment and growth potential. Deciding on the right structure for your start-up is also important to plan for the best tax positions of its founders, to maximise personal cash flows and protect personal assets. 

    We can assist you with the accounting systems, financial modelling, budgeting, cash flow management, tax planning and corporate secretarial matters at any stage of your businesses from start-up, to scale-up to considering an exit-strategy.


    Goodbye spreadsheets, hello Xero and friends!

    • With cloud accounting software you can streamline the day to day management of your finances, improve collaboration and grow your start-up tech business.
    • Produce accurate financial reports and budgets for whenever you need to make critical business decisions and plans.
    • Meet with your accountant on video to review and discuss your finances with real-time information.

    Xero Gold Partners

    We use Xero Accounting, the most popular cloud  accounting software with creative tech businesses, for better business management and collaboration with our clients.

    It’s critical for you to access your financial information on the go. With Xero, you can manage your business from any device with an internet connection.

    Use bank feeds to automatically receive accurate transactional data, and minimise time-consuming manual data entry work.

    Design your own custom invoices and send them directly from the software to your clients to see online. Improve your Cash Flow by integrating your invoices with a merchant facility to get paid faster.

    Run your business from anywhere with the mobile accounting app for iOS or Android. It’s easier to manage your expenses when travelling for business.

    Integrated document management systems read your bills and receipts and push them into your accounting system, saving us hundreds of hours on manual data entry. 


    Contact us today to start planing your start-up journey.



    Customer Testimonials

    We are awesome to work with.
    But don’t just take our word for it, take theirs!

    Giordana Cocco

    I found Electra after trying three different (recommended) accountants and she has been looking after both my personal and business matters for several years now.
    Electra and her truly fabulous team have always looked after my affairs in a rigorous and systematic manner.
    Every member of the small team at Electra Frost Accounting is endlessly patient and great at explaining tax matters in layman’s terms. I feel in great hands with them because they are knowledgeable, highly reliable and work prudently, yet striving for the best results.
    Their approach is modern and streamlined, their fees are transparent, and everyone goes the extra mile, providing precious peace of mind for clients.

    Giordana Cocco, Umbilico Pty Ltd

    Chris Gillies

    Electra and her team have become an important part of my business
    Electra Frost Accounting and I go back to 2013, when I made the decision to jump off the corporate ladder and start up a copywriting agency. Electra explained business structures and set-up my company with ASIC. Since those early days, Electra and her team have become an important part of my business. Whether it is providing advice on taxation, superannuation, GST and expenses to completing my annual company and personal tax returns. I’m now less terrible with numbers!
    As an added bonus, Electra specialises in creative industries (which I am in) so understands the type of work I undertake. Whenever a fellow writer or creative type ask me for an accounting recommendation I always say, Electra Frost!’

    Chris Gillies, Jam Tin Copy Pty Ltd

    Aaron McLisky

    It has been the most wonderful experience working with them. I run a small business and have tried numerous other accountants but nobody else has had the professionalism and efficient online tools to give me the best customer service around. I highly recommend them.

    Aaron McLisky, Cinematographer

    Monica Davidson

    We have worked with Electra Frost Accounting for over ten years and are very happy with the service. Electra and her team have been an integral part of the journey of our business, including the growth we’ve experienced in the last few years. They have ensured that our financials are always in good shape when it comes to reporting time, of course, but I’ve also appreciated their time and patience when it comes to teaching us new systems and alerting us to better ways of managing our financial situation. We highly recommend Electra to our creative business clients, as we work exclusively with creative clientele, and will continue to do so.

    Monica Davidson, Creative+Business


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