Strategy and Advice

Leverage our expertise to set the direction of your business

Does your accountant help you implement and achieve your business goals?

By combining all of the information, decisions and actions of your business we can formulate strategic advice to align with your specific goals and maximise its profitability. 

Strategic advice goes further than tax planning and cashflow forecasting.

The most ultimately helpful advice comes from looking at the business holistically: assessing its strengths and weaknesses, identifying opportunities and threats, and reigning in resources to allow the business to meet its desired goals.

Many business owners are too distracted and busy working in the business day-to-day to focus on their long term objectives. They go into business with great ideas about what they can achieve but find that things don’t go quite as expected.

Monthly check-ins with your accountant for their observations and advice can keep you answerable to your business plans.

Support when you need to work on the business

Whether planning for expansion, investing in assets, getting your business ready for sale, or considering an exit strategy, our expertise and timely advice will let you make more informed decisions without you losing focus on the day to day management of your business.

Offering you much more than a tax return

If you’re only speaking to your accountant once a year, the advice that can be given at that point will be fairly limited. Obtaining more value from your accountant means utilising their expertise on a regular basis, quarterly or monthly. The more familiar they are with you, the more ideas they get.

Setting the right direction from the outset

When a client is setting up a new business we consider their plans and resources to evaluate whether the business will let them achieve what they need it to. Leverage our expertise by engaging us before you establish the business to we can align our strategic advice with your specific goals.

Implementing your business goals

When starting or scaling up a business, you’re wearing so many different hats that it’s easy to lose sight of the big picture. Engage us for ongoing advice so we check in with you monthly to monitor how your plan is being implemented. Business owners can proactively seek advice from us too. 

Communication is critical

To tailor the best advice to your specific needs and enjoy a productive partnership, we keep the lines of communication open. We make it easier for you to give us the right information when it’s needed. That way we’re in the best position to offer well considered solutions when you need them. 


We can refer you to specialist advice

You can count on your accountant to be your trusted advisor and number one business confidante. But you cannot expect them to be a one-stop shop for every service a business may need or specialise in everything. If something is outside the norm for us we can usually point you in an appropriate direction.

Let's dust off your business plan for a 360 degree review!


Customer Testimonials

We are fantastic to work with.
But don’t just take our word for it, take theirs!

Giordana Cocco

I found Electra after trying three different (recommended) accountants and she has been looking after both my personal and business matters for several years now.
Electra and her truly fabulous team have always looked after my affairs in a rigorous and systematic manner.
Every member of the small team at Electra Frost Accounting is endlessly patient and great at explaining tax matters in layman’s terms. I feel in great hands with them because they are knowledgeable, highly reliable and work prudently, yet striving for the best results.
Their approach is modern and streamlined, their fees are transparent, and everyone goes the extra mile, providing precious peace of mind for clients.

Giordana Cocco, Umbilico Pty Ltd

Chris Gillies

Electra and her team have become an important part of my business
Electra Frost Accounting and I go back to 2013, when I made the decision to jump off the corporate ladder and start up a copywriting agency. Electra explained business structures and set-up my company with ASIC. Since those early days, Electra and her team have become an important part of my business. Whether it is providing advice on taxation, superannuation, GST and expenses to completing my annual company and personal tax returns. I’m now less terrible with numbers!
As an added bonus, Electra specialises in creative industries (which I am in) so understands the type of work I undertake. Whenever a fellow writer or creative type ask me for an accounting recommendation I always say, Electra Frost!’

Chris Gillies, Jam Tin Copy Pty Ltd

Aaron McLisky

It has been the most wonderful experience working with them. I run a small business and have tried numerous other accountants but nobody else has had the professionalism and efficient online tools to give me the best customer service around. I highly recommend them.

Aaron McLisky, Cinematographer

Monica Davidson

We have worked with Electra Frost Accounting for over ten years and are very happy with the service. Electra and her team have been an integral part of the journey of our business, including the growth we’ve experienced in the last few years. They have ensured that our financials are always in good shape when it comes to reporting time, of course, but I’ve also appreciated their time and patience when it comes to teaching us new systems and alerting us to better ways of managing our financial situation. We highly recommend Electra to our creative business clients, as we work exclusively with creative clientele, and will continue to do so.

Monica Davidson, Creative+Business


What is a business strategy?

A business strategy is a set of competitive moves and actions that a business uses to attract customers, compete successfully, strengthening its performance and achieve organisational goals. It outlines how business should be carried out to reach the desired ends.

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