Retail & eCommerce

Integrated systems, solutions and advice you need to drive your business forward

Choosing a specialist over a jack-of-all-trades can make a real difference. As accountants working every day with retail and ecommerce businesses, we understand the unique challenges that your business faces and can focus assistance where you need it most.

Our substantial experience with businesses like yours means you can expect pro-active advice. We can identify your risks before they become problems. We know the solutions and explain them in a way that’s easy to understand so you can make well-informed financial choices.

You need an accountant who understands your business


An accountant who’s up to date with the relevant tax legislation 

We find ways to keep more of your hard-earned profits and avoid tax audits. With over 20,000 pages of tax legislation in Australia that changes every year, how could you expect a generalist accountant to know all of the tax law that can help a business in retail and selling online? Our Continual Professional Development (CPD) is focused on the specific tax law changes and Tax Office activities that affect businesses in your industry. 

And you’ll get the most value from their expertise if your accounting system is in great shape

When it comes to accounting, so many retail and ecommerce businesses by-pass professional tax advice and use outdated software that doesn’t align with their business needs. If your accounting and tax is difficult to manage it can inhibit your business growth. We are here to help you manage it all throughout the year. Our highly efficient systems and processes were developed specifically for businesses like yours. 

See here for all manner of Business Solutions

Establishing your business | Deciding on the right structure | Best practices for business management | Reporting and forecasting | Support with bookkeeping and internal finances | Tax planning and returns | Corporate compliance and ASIC | Strategy and advice |Start-ups and scale-ups | e-Commerce | Payroll and HR | Legal and financial advice referrals

Customer Testimonials

We are fantastic to work with.
But don’t just take our word for it, take theirs!

Monica Davidson

We have worked with Electra Frost Accounting for over ten years and are very happy with the service. Electra and her team have been an integral part of the journey of our business, including the growth we’ve experienced in the last few years. They have ensured that our financials are always in good shape when it comes to reporting time, of course, but I’ve also appreciated their time and patience when it comes to teaching us new systems and alerting us to better ways of managing our financial situation. We highly recommend Electra to our creative business clients, as we work exclusively with creative clientele, and will continue to do so.

Monica Davidson, Creative+Business

Tracey Dods

Electra has been my accountant since the early 2000’s. That speaks volumes for the service she and her team provide, and for the longevity of her career in this niche market of arts tax law and accounting. Electra has long been familiar with my arts business and this has enabled her to do the very best by me over the years, her intricate knowledge of the Australian tax law has given me great comfort in knowing I will always get the fattest tax return available, with the minimum of pain and suffering. I’ve recommended Electra to many, many of my friends and they too have praised her speed and efficiency with their various businesses.

Tracey Dods, Artist and Wildlife Rescue Non-profit

Dr Clare Milledge

Over the years my employment and my artistic practice have changed and developed and become infinitely more complex. Electra has been there to cast a light into areas unknown to me and I have always been impressed with her intricate knowledge and her deep engagement within her chosen field.
Whether it’s mortgage repayments and negative gearing, calculating HELP debt repayments or expense claims for international per diems, Electra knows exactly what to do.
Additionally, she is highly ethical and strategic when it comes to assisting her clients, she thinks long-term.
I have recommended many creative people working previously with standard accountants to Electra and those that have employed her services have been deeply thankful. Occasionally people have asked me about the costs associated with having a specialist accountant deal with my tax, but they are always negligible in perspective of what I have gained, both financially and professionally.
I now conduct all my tax dealings online via email and Skype with Electra and I couldn’t be happier. There’s no accountant I would ever more highly recommend to an artist.

Dr Clare Milledge, Artist and Academic

Ryan Van Gennip

I have been working with Electra and her fabulous team for over a decade now. They have always gone above and beyond to try and get the best results for both my personal and business tax returns. I highly recommend their services to any musician or music industry organisation looking to get the most out of their business.

Ryan Van Gennip, Rhythm Section Management