Tourism & Hospitality

Applying business strategy expertise and integrated solutions to boost profits

Our team has worked with many clients in the events, entertainment, tourism, hospitality and leisure spaces for almost 20 years giving us in-depth knowledge of these industries. 

Being one of the fastest growing industries in Australia, tourism & hospitality can be a fruitful though demanding business sector, especially in a volatile economic climate. As we understand the issues in the market and challenges faced by small businesses we have refined our skills and committed our resources to meet your needs.

When looking for a partner to work with it is essential that they have the right understanding, resources and industry experience.

You need an accountant who can manage your bookkeeping & payroll

How many hours a week do you spend paying bills, reconciling your bank accounts and processing payroll?  

We leverage cloud technology to reconcile your bank accounts and POS data, process your payroll and manage your bill payments seamlessly. Our HR partners simplify your employee onboarding and HR management.

We automate these processes as much as possible to make sure we can provide you with high quality customised reports in real-time. 

This is critical for helping our clients respond quickly to challenges and opportunities, and save money.

As Xero Gold Accountants we use our integrated systems to prepare your BAS and year end accounts without needing to manually extract data and enter it into other software. Time savings for us equal cost savings for you! 



An accountant who can provide strategic planning advice

Would you like to have a better understanding of your financial reports? Are your reports presenting the right information to keep you accountable to goals, such as increasing your profits?

Our team have the expertise to take your business to the next level.  We combine our insights and skills to transform your processes and strategies, and in turn, your business. We’re committed to shaping and improving how our clients structure and manage their businesses. 

As tax experts, we find ways to keep more of your hard-earned profits. With over 20,000 pages of tax legislation in Australia that changes every year, how could you expect a generalist accountant to know all of the tax law that can help a business in the tourism and hospitality industries? 

And you’ll get the most value from our expertise if you take advantage of our cloud software ecosystems

Are you making the most of the software available to your business?

Cloud ecosystems, machine learning and artificial intelligence can help your business. You may already be using Xero for accounting purposes, but there are now hundreds of apps that integrate with Xero saving you double-entering data and automating processes such as invoicing, time tracking, document management, inventory and POS. All this real-time data is available to us anytime!

We have assisted many businesses elevate to the cloud. Cloud Ecosystems are fully customisable to any business and we can help you create a software stack that is right for you.

Our clients quickly see their how investment in modern systems reaps rewards in terms of increased efficiencies and profitability.

See our full range of Business Solutions

Establishing your business | Deciding on the right structure | Best practices for business management | Reporting and forecasting | Support with bookkeeping and internal finances | Tax planning and returns | Corporate compliance and ASIC | Strategy and advice |Start-ups and scale-ups | e-Commerce | Payroll and HR | Legal and financial advice referrals

Customer Testimonials

We are fantastic to work with.
But don’t just take our word for it, take theirs!

Monica Davidson

We have worked with Electra Frost Accounting for over ten years and are very happy with the service. Electra and her team have been an integral part of the journey of our business, including the growth we’ve experienced in the last few years. They have ensured that our financials are always in good shape when it comes to reporting time, of course, but I’ve also appreciated their time and patience when it comes to teaching us new systems and alerting us to better ways of managing our financial situation. We highly recommend Electra to our creative business clients, as we work exclusively with creative clientele, and will continue to do so.

Monica Davidson, Creative+Business

Tracey Dods

Electra has been my accountant since the early 2000’s. That speaks volumes for the service she and her team provide, and for the longevity of her career in this niche market of arts tax law and accounting. Electra has long been familiar with my arts business and this has enabled her to do the very best by me over the years, her intricate knowledge of the Australian tax law has given me great comfort in knowing I will always get the fattest tax return available, with the minimum of pain and suffering. I’ve recommended Electra to many, many of my friends and they too have praised her speed and efficiency with their various businesses.

Tracey Dods, Artist and Wildlife Rescue Non-profit

Dr Clare Milledge

Over the years my employment and my artistic practice have changed and developed and become infinitely more complex. Electra has been there to cast a light into areas unknown to me and I have always been impressed with her intricate knowledge and her deep engagement within her chosen field.
Whether it’s mortgage repayments and negative gearing, calculating HELP debt repayments or expense claims for international per diems, Electra knows exactly what to do.
Additionally, she is highly ethical and strategic when it comes to assisting her clients, she thinks long-term.
I have recommended many creative people working previously with standard accountants to Electra and those that have employed her services have been deeply thankful. Occasionally people have asked me about the costs associated with having a specialist accountant deal with my tax, but they are always negligible in perspective of what I have gained, both financially and professionally.
I now conduct all my tax dealings online via email and Skype with Electra and I couldn’t be happier. There’s no accountant I would ever more highly recommend to an artist.

Dr Clare Milledge, Artist and Academic

Ryan Van Gennip

I have been working with Electra and her fabulous team for over a decade now. They have always gone above and beyond to try and get the best results for both my personal and business tax returns. I highly recommend their services to any musician or music industry organisation looking to get the most out of their business.

Ryan Van Gennip, Rhythm Section Management