Electra and I go back to 2013, when I made the decision to jump off the corporate ladder and start up a copywriting agency. Electra explained business structures and set-up my company with ASIC. Since those early days, Electra and her team have become an important part of my business. Whether it is providing advice on taxation, superannuation, GST and expenses to completing my annual company and personal tax returns. I’m now less terrible with numbers!
As an added bonus, Electra specialises in creative industries (which I am in) so understands the type of work I undertake. Whenever a fellow writer or creative type ask me for an accounting recommendation I always say, Electra Frost!