contact us 1300 546770

As your Finance Team, we work on your business ALL YEAR ROUND, not just at tax-time

We've worked with thousands of small businesses over the last 20 years. In these times of constant change, business owners deserve more than what traditional accounting services have to offer.

To succeed in business, you need a strong purpose and a clear vision of what success means for you. What do you want from your business? 

Most business owners feel like they're lost inside a maze of numbers. It's unclear where they are, how they got there and which path to take. Looking from the outside in, we can guide you in the right direction.

Most businesses do not stand the trial of time and can be affected by an external jolt at any stage. 60% of businesses will fail in the first three years, and of those who fail, 50% are profitable. The fact is, many small businesses do not survive for very long, and definitely do not thrive in their industry. And sadly, business failure can happen even if you’re profitable due to many other factors.

Poor management is a killer in any aspect of business, especially finances and planning. Many business owners go in with the idea that they can manage all aspects of their businesses themselves, especially since outsourcing can seem like a financial luxury. This is a major problem contributing to the high business failure rate in Australia.

Strategic planning and financial monitoring is vital to the success of any business, especially a small business. We help you ensure that your business survives and thrives, instead of collapsing or being undersold like so many others.

We see how all the characteristics and problems of a small business can be organised into an actionable framework based on where the business is in the business lifecycle. At all stages of the business lifecycle - from the start-up to growth to lifestyle to expansion to harvest stage - in order to get to where you want to go you need to understand where you are now. 

The key is (1) knowing which triggers to pull at which time in the business lifecycle, and (2) implementing a strategic plan that can be adjusted when economic and market conditions change.

Our approach is designed to help you work out:

  • where you are today
  • what you have missed, 
  • what challenges and opportunities may be ahead, and
  • what the next steps are so that your activities have the greatest possible impact.

With accurate data-driven financial intelligence, presented in a way that is easy to understand, to help you get all key areas of your business working harmoniously so you can focus on its growth.

Keen to chat?

We offer free 1 hour consultations to all new clients

Speak directly with a business advisor who will guide you step-by-step through the services needed to strategically transform your business model and boost profits.

Our personalised and holistic approach:

In our 90 Day Onboarding, we completely immerse ourselves in your business

  • Processes and systems are explored to find possible causalities, strengths and weaknesses
  • Initiate and hasten digital transformation and automation (tracking invoices, payroll)
  • Provide advice and find sources for long-term financing, legal, insurance and HR solutions
  • Review company valuation and documentation for potential investors
  • Governance and compliance; prepare your Statutory Obligations Calendar so you know when everything is due
  • Budget and Cash Flow Forecast Workshop, based on what we know now.
  • Next - your Strategic Plan. This is a half-day workshop resulting in a fully-documented blueprint for your success
  • Accounting for your vision: Clearly defined goals and targets in priority areas to be tracked monthly to let you know what's working and what needs attention.

Ongoing, for peace of mind, we oversee your business performance and governance while managing your bookkeeping, payroll, payables, accountancy and reporting and more on a weekly to monthly basis. 

You'll have open lines of communication with your Finance Team and Adviser at Electra Frost Advisory. Because once we're Accounting for your Vision, we become your Virtual Finance Department!

Why does my business need more than a bookkeeper and tax accountant?

A bookkeeper’s main tasks are recording and reconciling your business transactions. However, a bookkeeper is not a qualified management accountant. Neither is a tax accountant. Bookkeepers and ATO agents can log and organise the figures and prepare returns, but rarely influence business decisions. They don't present a complete set of accrual based accounts with budget results and forecasts each month, and their qualifications and experience (and usefulness to your business) are limited by the narrow scope of compliance work they do.

Not only can Our Team provide you with expert bookkeeping, they can also handle your accounting and tax tasks – all while utilising the latest technology and innovations to speed up your processes. As well as manage cash flow, assist in strategy decision making and risk management and prepare more detailed and complete reports that can give you the ability to make informed financial decisions about your business.

Our Finance Team and Advisors are Australian Qualified Accountants with tertiary degrees in areas of Business, Accounting, Tax Law and International Taxation and over 20 years experience with small businesses. They offer a far wider skillset than that of a bookkeeper or tax agent and provide CFO-functions with the capability to evolve along with your business, offering you:

  • Complete financial statements
  • Strategic advice & planning
  • Performance monitoring & analysis
  • Monthly  performance reviews
  • Budgets and forecast preparation
  • Pricing & profitability analysis
  • Control costs
  • Taxation advice
  • ATO & ASIC Compliance
  • Finance process reviews
  • Cloud accounting & app advice
  • HR management and rostering tools
  • Training & coaching of your team


What are the advantages of combining all these services in one annual package?

Your Finance Team and Advisor at Electra Frost Advisory partner with your business to see your Strategic Plan executed and long-term goals achieved. We are not only working with you every fortnight to keep our business on track, you have the advantage of only having to deal with 1 organisation in regards to your finances which can save your time and also lead to reduced accounting costs at the end of the year.

If all you need is someone to manage your books and keep the ATO off your back, a skilled bookkeeper and tax agent will most likely get the job done for you. 

But if you want to scale your business without the overwhelm so you can live your best life, then it's time to weigh up whether compliance services alone are providing enough bang for your buck. If you want your business to improve its processes, to gain a competitive advantage and thrive in your market, we can help you to meet your goals.

Medium to large businesses typically have an internal Finance Team or CFO on staff. As a small business, you too get the advantage of having highly experienced, fully qualified finance professionals working for you without the commitment and cost of a full-time CFO, giving you an edge and allowing you to run your business knowing your finances are in good hands.

Keen to chat?

We offer free 1 hour consultations to all new clients

Speak directly with a business advisor who will guide you step-by-step through the services needed to strategically transform your business model and boost profits.